Consumers today engage with content in ways that was unheard of even a decade ago. With the majority of the population using some sort of artificial intelligence device in their home, such as Siri or Alexa, marketers are challenged with reshaping their strategies in order to effectively engage with consumers. But with this challenge comes a great opportunity for brands to enhance their strategies. Here are some important points to consider.
Memorable Language Will Create Mental Images
One of the big differences with audio marketing versus other types is the lack of attractive images. This forces advertisers to be creative with their language in order to paint a mental image for their listener. With the use of memorable language, the goal of any marketer is to get an emotional response that compels the consumer to react immediately.
Keywords Need To Be Conversational
Consumer browsing sessions are increasingly becoming voice conducted. It’s human nature to write or type differently than you talk. When consumers give commands to Siri or Alexa, they tend to use different language than when searching for the same thing using Google. Using more natural-sounding keywords is a change that marketing agencies will have to get used to.
The Right Voice is Critical
Without the help of visual cues, having an attractive voice broadcast an advertisement is essential. This voice has to be memorable and catchy in order for a consumer to listen and think about it beyond the short advertisement timeframe. Incorporating a catchy tune, sound effects and other tones to make your brand stand out will help make the marketing strategy more successful when you consider the lack of visualization.
Marketing Strategies Are More Creative Than Ever Before
The top marketing and advertising companies embrace the challenges presented by the audio world today. Businesses have to rely on these experts to engage with their consumers in the ever-changing world of technology. Working with an partner that can adapt on the fly and still create effective strategies is important and shouldn’t be taken for granted. Creativity is critical today, so choose your advertising partner wisely.
Morgan & Co. understands the challenges presented by the audio world today, but what sets us apart is we embrace it and stay ahead of the trends. Be sure to contact us to learn how we can develop the best advertising strategies designed around your company and tailored to your target audience.