From the start of Morgan & Co. in 1997, our agency has grown from a core group of expert marketers to a full house at our current headquarters on Canal Street, staffed with the diverse, experienced and skillful team we have today. As we continue to expand, we’d like to welcome Account Coordinator Ellyn Davis to the team. Learn more about Ellyn:
Where are you from?
Why did you decide on marketing as a career?
I like the combination of strategy and project management to execute a campaign for a client.
How did you get into a career in marketing?
Though my degree is in public relations, I had the opportunity to intern at an advertising agency while finishing up my last semester of college, which eventually led to my first job after graduation.
What is your favorite part of marketing?
Marketing is all around us and on so many levels, so it’s fun to see a campaign you worked on in action outside of work or hear about it from a family member or friend.
How do you create a great client experience?
Communication throughout the campaign is very important. I also think that by putting yourself in their shoes and truly understanding their overall goal, it helps to build trust.
Why is it important for a business to have a strong digital strategy?
We turn to our phones or tablets for information so frequently, everything from learning more about a random idea to researching for a big purchase, so if you don’t have a digital presence, your business runs the risk of being overlooked.
Tell me about a brand that you think is an example of good marketing.
Starbucks – especially when it comes to seasonal marketing with their holiday and summertime menus. They’ve created so much excitement when it comes to pumpkin spice latte season or the release of their holiday cups, what will they look like this year, etc., that their products are embedded into our culture as much as the holidays themselves.
Favorite thing about New Orleans?
Spring in New Orleans – the weather is perfect before the heat of the summer takes over. If only we got a true fall, too.
What’s something fun about you that is unexpected?
I love organizing and finding a place for everything. Marie Kondo is my spirit animal.
We believe that great team dynamics are the basis for success and are delighted to have Ellyn on board to bring her creativity and expertise to our agency. If you’re interested in working with Ellyn and the Morgan & Co. team on your next marketing campaign, give us a call today.
Want to be a part of the Morgan & Co. team? Reach out to us at firstname.lastname@example.org.