ROLE: Use a deep understanding of business to define market opportunities or challenges for a brand to address. Create, implement and manage a go-to-market ad strategy that solves for brands’ business needs. Plan and manage advertising and media campaigns to engage and convert brand customers in alignment with campaign objectives and metrics.

RESPONSIBILITIES:

• Translate research and insight into media strategies
• Create channel plans that address client marketing goals
• Bring new ideas in how media can drive conversions
• Work with vendors to identify new opportunities including outdoor, print, digital, sponsorship and non-traditional
• Create flowchart, budget summary, assign benchmarks for performance
• Manage assigned client tasks via project management system
• Participate in client, partner and account team meetings/management
• Drive internal strategy discussions, thinking
• Develop new ideas, opportunities, solutions based on trends and shifts
• Allocate daypart mix based on CPP efficiencies
• Create presentations that deliver quality insight in interesting manner

QUALIFICATIONS:

• 6+ years of media planning experience, agency or client side
• Strong understanding of business strategy, trends and metrics
• Great communication and negotiation skills
• Independent thinker and ability to solve problems
• Proficient with Strata, MS Office