Morgan & Co. New Orleans Advertising Agency Team
Island hopper, newly wed, and the one most likely to be talking at her family’s Thanksgiving dinner, Ellie is the newest addition to the Morgan & Co. team. With a background as a successful business owner and marketer, she fits naturally in the role of Business Development Specialist and helping companies grow their brand and sales.
Always one to be involved in the business community, Ellie is responsible for helping Morgan & Co. spread the word about audience insight, media strategy, conversion tactics and strong analytics. In doing so she’s educating brands on better ways to increase marketing efficiencies and boost campaign performance, while simultaneously helping Morgan & Co. grow its client base. Odds are, if you’re at an event or perusing marketing strategies, you’ll run into Ellie or her work.
Prior to joining the Morgan & Co. team, Ellie was the Marketing & Business Development Manager for Pacific Retail Capital Partners (PRCP). Her responsibilities included the marketing, business development, guest services and promotional direction, and execution for PRCP’s property in the New Orleans market (The Esplanade). The creation, monitoring and adjustment of marketing budgets, alternative revenue goals and research-based strategic planning were all part of her daily routine.
Before the entering the world of retail marketing, Ellie was owner & operations manager of Fresh Bar Restaurant. And as owner of a restaurant, she handled everything from front of the house, back of the house, promotions, and business development. She was the main force behind the restaurant, and was responsible for concept creation, location development, the business plan, funding, permits and certifications, menu, pricing, HR, branding and community relations.
A Fighting Tiger graduate of Louisiana State University, Ellie earned a BA in Graphic Design & Marketing, with minors in General Business and Art History. Due to her business savvy, she was selected as one of New Orleans Magazine’s 2014 People To Watch, landing a feature on the cover of the September 2014. While at the helm, Fresh Bar was voted Best Place to get a Salad, Best Health-Conscious Restaurant and Best Vegetarian Dishes in New Orleans Magazine’s Tops of the Town 2015.