Let’s see… we have a Kentucky native, related to the McCoys of the mountains of Eastern Kentucky (yes, those McCoys), living in Louisiana. Then we hear her talking up how she’s been told her Gumbo is the best in the city. In southeast Louisiana that comment will most definitely start a feud. 

Laura joined the Morgan & Co. team to lead accounts as a Senior Media Strategist. In that position she uses a deep understanding of our clients’ industries to define market opportunities or challenges that a brand must address. She creates, implements and manages go-to-market strategies, while planning and managing advertising and media campaigns to engage and convert brand customers in alignment with objectives and metrics.

Prior to joining Morgan & Co., Laura was a Senior Media Planner for Chevrolet South Central at the Martin Retail Group. In that role she managed multimedia Chevrolet LMA media plans for Baton Rouge, Lafayette, Little Rock, Memphis/Jackson TN, New Orleans, Shreveport, Springfield, and St. Louis (TV, cable, long/short form video, display, social, OOH, radio, and print). Before the auto world, Laura did several tours as an Account Executive for television stations and publications. 

A University of Kentucky graduate, she earned a B.S. in Integrated Strategic Communications and a Minor in Psychology. Being a voracious reader of novels, she’s usually finishing a book every week. But absolutely no self-help books (those only tell you to quit doing the really fun stuff and to lay off the Gumbo).