Media planners are numbers people.
We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that allow us to track, measure and report on how media tactics, within a media strategy, are performing. In other words, we can see how our efforts are driving sales for our customers, and attribute those sales back to the media investment.
If you need a greater return on your brand’s media investment, watch this short video where Eric Morgan explains how we use data and information to analyze media performance and improve ad campaign ROI.
If your media strategy is lacking accountability, give Morgan & Co. a call. We can help build a system that links media spend to customers, clearly defining ROI and the media tactics driving it.
Read more on analytics here:
Overcoming the Challenges of Marketing Attribution
Tracing the Path from Ad to Purchase (Marketing Attribution Case Study)
Keeping Up with Cookies: The Changing World of Marketing Metrics