Founded in 1997 and based in New Orleans, Morgan & Co. has grown into one of the top ad agencies in the region. We successfully manage offline, digital advertising, non-traditional media strategies and media buys for well-known brands like Children’s Hospital, Touro, Morris Bart, LLC, Zea Rotisserie & Bar, Ruby Sunshine, Broussard’s, Louisiana Office Of Tourism, Hotel Monteleone, and Visit Baton Rouge.
We possess an intense knowledge of our clients’ industries and are skilled in all facets of audience analysis. We use smart media strategy that incorporates new ideas and hard-nosed media buying. All supported by analytics that captures a true Return On Investment (ROI).
The success we deliver hinges on our understanding of how audiences use media to research, gather and share information, communicate with their circle, and are ultimately shaped and influenced to take action. While this success is built on research, data, focused strategies and audience insight, it also relies on an intimate knowledge of both online and offline media, and how brands can use them to connect with audiences.
Our media strategies and campaigns are built on systems that capture critical brand sales data and the media investment that drove the conversion. It allows the team to reveal, with clarity, how the media strategy, and specific media tactics, is contributing to the brand’s bottom line.
In short, we’re experts in using media to produce value (drive sales) for the brands we work with… and we’re very good at it.
Our Ad Agency Team
As a testament to our efforts, we are proud to say that each year, over the last seven, someone from our team won an Ad Person of the Year award from the Advertising Club of New Orleans.
It’s not all work and no play. Living and working in New Orleans is a blessing. The food, music, culture, people and atmosphere are second to none…we sound like an ad for one of our clients, but we believe it.
Around the office, “Team Building” is code for having fun. We take it seriously and even list it as an item on our time sheets. So, when we invite you over for a team building exercise, just say yes. You’re guaranteed to have a good time.
Ryan Johnson
As a Massachusetts native, Ryan thought he’d spend 4 years at LSU and then move back North. But Louisiana had other plans for him. He met a girl, replaced “you guys” with “y’all” and decided to put down roots in Baton Rouge.
As a Digital Media Strategist at Morgan & Co., Ryan helps ideas become data and research-based initiatives that produce measured results. Juggling daily responsibilities that are both client and agency team facing, he will manage the planning, launch, optimization and reporting of campaigns. Ryan will also participate in Morgan & Co.’s strategy process that will be the foundation for all he touches. The clients he’ll work with include Louisiana Office of Tourism, LCMC Health and their respective hospital properties.
Ryan’s indoctrination to media started on the broadcast television side, taking on various roles and learning everything he could about advertising. Drawn to digital side of marketing, when the opportunity to take over as one of Baton Rouge’s television station’s Digital Media Manager opened up, he jumped at it. And the rest is history.
Ryan holds a degree in Sociology and a minor in English from Louisiana State University (Go Tigers!). In his spare time, he is an avid Sci-Fi/Fantasy reader, and if he hasn’t already read a book you’re interested in, he will tackle it immediately, so he can nerd out about it with you.
Jennifer Zimmerman
Can a Kentucky native find peace and tranquility in South Louisiana? To us local New Orleanians we think life doesn’t really start until you live in the Crescent City. Having transplanted from the Bluegrass State to NOLA, Jennifer is learning a new way to approach life.
As an Accounting Coordinator, Jennifer will work with the accounting team to increase productivity and efficiencies of managing the media and advertising investments the agency makes on behalf of all clients. This includes being responsible for auditing, matching and clearing all media vendor payables, and performing data entry to generate client billing documentation. She will work closely with the agency’s media team to maintain a complete picture of campaign cycles and investment levels, to ensure media vendors are submitting correct invoices and accurate proof of performance.
Her background in accounting crosses several decades as Accounting Staff, Office Manager and Accounts Payable positions in the Cincinnati, Ohio area. In those capacities, Jennifer worked for several oil companies and a chain of gas stations, responsible for daily accounting, payroll, payables/receivables and sales transactions.
In her free time, she trades in the world of accounting and numbers for horticulture. In her down time she tends to her flowers and working in her yard, and occasionally squeezing in Pilates to keep a mental balance. That’s if her two cats approve.
John Barranco
Morgan & Co. New Orleans Advertising Agency Team
John leads business development efforts for Morgan & Co. In this role, he brings together a team of media experts, who specialize in media strategy, buying and analytics, to help our clients acquire more customers, at a reduced cost per acquisition.
Previously, John was Senior Associate Commissioner for Corporate Sales and Marketing with the Sun Belt Conference. During the course of a sales career spanning over 20 years, John has consistently connected brands with the right marketing opportunities, producing value and measured returns. Prior to the Sun Belt, he was the Director of Sales for Cox Sports Television (CST), responsible for core and digital advertising sales. Before his time at CST, John served as the Associate Athletic Director for External Relations for the University of New Orleans Athletic Department, where he led marketing, sponsorship and development efforts for the Privateers.
John also applies his business development expertise in his charitable work. Since 2007, he has served on the board of directors for the Fore!Kids Foundation. In addition to generating revenue for the charities the Foundation funds, he also serves as venue captain of the 17th Green Suites and 1st Tee Announcer during the Zurich Classic. He was co-founder and Executive Director of the Leon V. Rosato, Sr. Memorial Golf Tournament benefiting United Cerebral Palsy (UCP) of Greater Birmingham. From 1999 – 2008, the tournament raised over $130,000 for UCP of Birmingham. John is a past president and current board member of the First Tee of Greater New Orleans and is a member of the New Orleans Chamber of Commerce, Jefferson Parish CVB and New Orleans & Company.
Outside of his professional and charitable work, he is heavily involved in coaching youth sports in his community. A native of Birmingham, Alabama, John graduated from UAB in 1999, where he earned a B.A. in Communications with an emphasis in Public Relations. He and his wife Natalie have two sons, Dominic (8) and Vincent (3).
Kayla Connor
At a young age the glitz and glamour of spreads and the articles in magazines caught Kayla’s eye. Then came her insatiable curiosity that leads her to extensive research of various topics and ideas. Throw in a love for culture, history and architecture (which we have plenty of in NOLA), and you get quite the marketing mind.
As Digital Media Manager, Kayla assists with the planning and execution of campaigns across healthcare, legal, tourism and restaurant categories, among others. She works to build, launch and manage digital media campaigns, while monitoring campaign performance to ensure predictions and goals are continuously met. Provide routine reporting and observations of metrics, contributing to the overarching value and service provide to Morgan & Co. clients.
Prior to joining Morgan & Co., Kayla spent time with the digital media and graphic design teams at Where Y’at Magazine, assisting with content creation, website management, email distribution and assisting with advertiser materials. She has also worked as a content creator, producing blogs, promotional material and ads for social media and other platforms.
Armed with a B.A. in Communications, Kayla is a proud LSU alum. In her spare time she enjoys walking along Lake Pontchartrain, listening to podcasts, and exploring the rich culture of New Orleans. Not to mention the occasional splurging on skincare, makeup, and anything beauty related.
Laura Foret
Let’s see… we have a Kentucky native, related to the McCoys of the mountains of Eastern Kentucky (yes, those McCoys), living in Louisiana. Then we hear her talking up how she’s been told her Gumbo is the best in the city. In southeast Louisiana that comment will most definitely start a feud.
Laura joined the Morgan & Co. team to lead accounts as a Senior Media Strategist. In that position she uses a deep understanding of our clients’ industries to define market opportunities or challenges that a brand must address. She creates, implements and manages go-to-market strategies, while planning and managing advertising and media campaigns to engage and convert brand customers in alignment with objectives and metrics.
Prior to joining Morgan & Co., Laura was a Senior Media Planner for Chevrolet South Central at the Martin Retail Group. In that role she managed multimedia Chevrolet LMA media plans for Baton Rouge, Lafayette, Little Rock, Memphis/Jackson TN, New Orleans, Shreveport, Springfield, and St. Louis (TV, cable, long/short form video, display, social, OOH, radio, and print). Before the auto world, Laura did several tours as an Account Executive for television stations and publications.
A University of Kentucky graduate, she earned a B.S. in Integrated Strategic Communications and a Minor in Psychology. Being a voracious reader of novels, she’s usually finishing a book every week. But absolutely no self-help books (those only tell you to quit doing the really fun stuff and to lay off the Gumbo).
Autumn Miller
What does a cow use to do math? A cow-culator. Apparently, Autumn knows an absurd amount of dad jokes and isn’t shy about throwing them around. We’re not sure how that fact slipped through the interview process, but we’re excited to have such intellectual commentary in our meetings.
At Morgan & Co., Autumn works directly with the buying team to assist in the planning, negotiation, management and reporting of traditional media campaigns for an array of clients. She’s involved in team, vendor and partner coordination, along with participation in client strategy sessions and day-to-day account management. Part of her role includes the review and audit of client media spending and approval processes, ensuring campaigns adhere to budget and campaign parameters.
She’s a University of New Orleans alum, with a B.S. in Business Administration and a Minor in Management. Autumn grew up on the West Bank (go Fighting Cardinals!) but she has crossed the Mighty Mississippi to enjoy life in Mid-City. Outside the office she sews, reads, roller skates and hits the gym. Oh, and food. She’s always trying new food spots.
Ellyn Davis
There is no secret that the world of marketing is rapidly evolving. Sometimes, overnight. And we feel being in control of all the moving parts is a strength on a resume. So, when a resume came across our desk that read: to-do lists + organization + attention to detail + marketing = Ellyn, it was clear we found our person.
As a Project Manager, Ellyn is deeply involved in the design, execution and accountability to getting the highest quality work out the door, on time. Her primary role is working with account teams to manage their assigned tasks, monitor workload and bandwidth, and address hurdles that would prevent projects from being completed on time. Because of her category experience, she will work alongside most account teams and media disciplines.
Ellyn came to Morgan & Co. after a four-year tour with the Louisiana Restaurant Association, where she coordinated and oversaw the popular Restaurant Week New Orleans, fundraising events, and other responsibilities that included the coordination of advertising and event initiatives. Prior to that, Ellyn cut her teeth in the ad agency world on the Account Executive and Advertising teams at a several agencies in Southeast Louisiana. In those roles, she was responsible for maintaining weekly client status reports, coordination of team bandwidth and workload to ensure projects and outreach initiatives adhered to rigid timelines. She managed the planning of many events for Louisiana Office of Tourism’s National Tourism Week, and planned video shoots for financial clients.
She is born and raised in New Orleans, but finished high school in The Woodlands, TX (thanks, Hurricane Katrina). Armed with a degree in Public Relations from Louisiana State University, naturally she’s a Tigers fan. Ask what her passion is, and she’ll probably say: “I love working off of a good to do list – both at work and at home”. In her spare, time you can find her organizing, cleaning or thinking of ways to rearrange her furniture.
Eric Morgan
Morgan & Co. New Orleans Advertising Agency Founder, Eric Morgan
Eric Morgan has a rich background of over 25 years of media strategy, planning and buying experience in offline, online, non-traditional and promotional advertising tactics. He has designed and managed media strategy for many regional brands, including Louisiana Office of Tourism, Hotel Monteleone, Visit Baton Rouge, LCMC Health, Touro, Children’s Hospital, Morris Bart, LLC, Frank D. Azar & Associates, Harrah’s Casino, and New Orleans & Co.
Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. In demand and passionate about sharing what he knows, Eric speaks regularly at conferences, including the Southeast Tourism Society, Louisiana Hospital Association and the Louisiana Restaurant Association. He sits on the Boards of Directors for Entrepreneurs’ Organization Louisiana and Good Work Network, and is a former Board of Director for Tulane Association of Business Alumni. Eric has taught Advertising Media Planning in Loyola University’s Communications Department. He is a fellow of Loyola’s Institute for Environmental Communications and the Institute of Politics. In 2009, the Advertising Club of New Orleans named him Top Executive of the Year.
The father of four young children, Eric is an avid hunter and fisherman. Or perhaps we should say was. These days he spends more time hunting for small shoes and chasing down a daughter and triplet boys than he does on Louisiana’s beautiful waterways and marshes.
Brenda Cole
Morgan & Co. New Orleans Advertising Agency Team
Remember that roommate who balanced her checkbook to the penny every month? We hired her.
At Morgan & Co., Brenda manages all financial and operational matters of the company. She works with client account teams to manage annual budgets, client billing, reporting and the receivables and payables process for online, offline and promotional media advertising campaigns.
Her accounting background is the culmination of over eight years with Hibernia National Bank. She was a Product Manager of Account Analysis, Cash Vault and Float Management within the Treasury Management division of the bank. Her responsibilities required continuous improvement in work processes along with research and development of new product offerings for the bank’s commercial clients.
A graduate of Tulane University with a B. A. in History, she was recently named Operations/Administration Person of the Year by the Advertising Club of New Orleans. Brenda grew up in a military family on the move, but she is now officially deemed a local New Orleanian. She’s more than earned her stripes attending countless local festivals, fishing the marshes and voting in her share of elections.
Renee Stuart
Morgan & Co. New Orleans Media Buying Team
Fanatical LSU fan meets sharp, hardnosed, analytical media buyer.
With 15 years of experience, Renee is Morgan & Co’s Director of Media Buying, overseeing our media buying team and all aspects of our clients’ broadcast, cable and radio buying strategies. She also manages detailed analysis and insight of each market. Renee has media buyer experience within the legal, education, tourism and hospitality, events, healthcare and public utility industries.
Brought up in some tough media circles, her indoctrination into the world of media buying started in politics. Renee managed broadcast, cable and radio campaigns for statewide candidates, and public affairs initiatives. The fast-paced and frenzied field of political media helped her to excel to the point of Senior Buyer for large-scale national accounts like GM, Lowe’s and Popeye’s.
She is the Executive Director of the American Advertising Federation’s New Orleans Chapter and currently an open Board Member, a fellow of Loyola’s Institute of Politics and in 2011 was named Advertising Club of New Orleans Media Person of the Year.
Renee is a graduate of LSU with a B.A. in Mass Communications. Her favorite teams are the Tigers and anyone who beats Saban and Alabama!
Candi Hamilton Walker
Morgan & Co. New Orleans Media Strategy Team
One of Candi’s favorite quotes is, “Why, sometimes I’ve believed as many as six impossible things before breakfast.” ~ Lewis Carroll from Alice in Wonderland. She thrives in the world of possibilities and gets excited by concepts, research and challenges. When presented with a marketing problem she analyzes the situation to come up with a creative solution with an eye toward efficiency and ROI.
Candi brings more than 18 years of strategic planning, media execution and account service experience to Morgan & Co. She taps into her background in both direct to consumer and business-to-business outreach to impact client strategy. Her tenure at agencies like GroupM’s Mindshare and Initiative has provided extensive expertise in positioning respected brands as leaders in their industries. Past clients include: Ford Motor Company, Delta Air Lines, US Virgin Islands, Six Flags Amusement Parks, United States Marine Corps, Boys & Girls Clubs of America, T. Rowe Price and Burger King.
Candi earned her bachelor’s degree with a concentration advertising from Southern Illinois University. She completed the Executive MBA program at Auburn University with an emphasis in project management and marketing. Candi is a member of the New Orleans Chapter of the American Marketing Association. A lover of most things outdoors, Candi spends her down time camping, boating and perusing local farmers’ markets.
Open Positions
We’re always looking for amazing people who appreciate the world of media and advertising. So, while you might not see a position posted that fits your skills, send us your resume anyway. We want to know about interesting people who can benefit our clients’ initiatives.
