Founded in 1997 and based in New Orleans, Morgan & Co. has grown into one of the top ad agencies in the region. We successfully manage offline, digital advertising, non-traditional media strategies and media buys for well-known brands like Children’s Hospital, Touro, Morris Bart, LLC, Zea Rotisserie & Bar, Ruby Sunshine, Broussard’s, Louisiana Office Of Tourism, Hotel Monteleone, and Visit Baton Rouge.
We possess an intense knowledge of our clients’ industries and are skilled in all facets of audience analysis. We use smart media strategy that incorporates new ideas and hard-nosed media buying. All supported by analytics that captures a true Return On Investment (ROI).
The success we deliver hinges on our understanding of how audiences use media to research, gather and share information, communicate with their circle, and are ultimately shaped and influenced to take action. While this success is built on research, data, focused strategies and audience insight, it also relies on an intimate knowledge of both online and offline media, and how brands can use them to connect with audiences.
Our media strategies and campaigns are built on systems that capture critical brand sales data and the media investment that drove the conversion. It allows the team to reveal, with clarity, how the media strategy, and specific media tactics, is contributing to the brand’s bottom line.
In short, we’re experts in using media to produce value (drive sales) for the brands we work with… and we’re very good at it.
Our Ad Agency Team
As a testament to our efforts, we are proud to say that each year, over the last seven, someone from our team won an Ad Person of the Year award from the Advertising Club of New Orleans.
It’s not all work and no play. Living and working in New Orleans is a blessing. The food, music, culture, people and atmosphere are second to none…we sound like an ad for one of our clients, but we believe it.
Around the office, “Team Building” is code for having fun. We take it seriously and even list it as an item on our time sheets. So, when we invite you over for a team building exercise, just say yes. You’re guaranteed to have a good time.
Morgan & Co. New Orleans Advertising Agency Team
John leads business development efforts for Morgan & Co. In this role, he brings together a team of media experts, who specialize in media strategy, buying and analytics, to help our clients acquire more customers, at a reduced cost per acquisition.
Previously, John was Senior Associate Commissioner for Corporate Sales and Marketing with the Sun Belt Conference. During the course of a sales career spanning over 20 years, John has consistently connected brands with the right marketing opportunities, producing value and measured returns. Prior to the Sun Belt, he was the Director of Sales for Cox Sports Television (CST), responsible for core and digital advertising sales. Before his time at CST, John served as the Associate Athletic Director for External Relations for the University of New Orleans Athletic Department, where he led marketing, sponsorship and development efforts for the Privateers.
John also applies his business development expertise in his charitable work. Since 2007, he has served on the board of directors for the Fore!Kids Foundation. In addition to generating revenue for the charities the Foundation funds, he also serves as venue captain of the 17th Green Suites and 1st Tee Announcer during the Zurich Classic. He was co-founder and Executive Director of the Leon V. Rosato, Sr. Memorial Golf Tournament benefiting United Cerebral Palsy (UCP) of Greater Birmingham. From 1999 – 2008, the tournament raised over $130,000 for UCP of Birmingham. John is a past president and current board member of the First Tee of Greater New Orleans and is a member of the New Orleans Chamber of Commerce, Jefferson Parish CVB and New Orleans & Company.
Outside of his professional and charitable work, he is heavily involved in coaching youth sports in his community. A native of Birmingham, Alabama, John graduated from UAB in 1999, where he earned a B.A. in Communications with an emphasis in Public Relations. He and his wife Natalie have two sons, Dominic (8) and Vincent (3).
As a Massachusetts native, Ryan thought he’d spend 4 years at LSU and then move back North. But Louisiana had other plans for him. He met a girl, replaced “you guys” with “y’all” and decided to put down roots in Baton Rouge.
As a Digital Media Strategist at Morgan & Co., Ryan helps ideas become data and research-based initiatives that produce measured results. Juggling daily responsibilities that are both client and agency team facing, he will manage the planning, launch, optimization and reporting of campaigns. Ryan will also participate in Morgan & Co.’s strategy process that will be the foundation for all he touches. The clients he’ll work with include Louisiana Office of Tourism, LCMC Health and their respective hospital properties.
Ryan’s indoctrination to media started on the broadcast television side, taking on various roles and learning everything he could about advertising. Drawn to digital side of marketing, when the opportunity to take over as one of Baton Rouge’s television station’s Digital Media Manager opened up, he jumped at it. And the rest is history.
Ryan holds a degree in Sociology and a minor in English from Louisiana State University (Go Tigers!). In his spare time, he is an avid Sci-Fi/Fantasy reader, and if he hasn’t already read a book you’re interested in, he will tackle it immediately, so he can nerd out about it with you.
There is no secret that the world of media and marketing is rapidly evolving. Sometimes, overnight. And we feel being in control of all the moving parts is a strength on a resume. So, when a resume came across our desk that read: to-do lists + organization + attention to detail + media = Ellyn, it was clear we found our person.
As an Account Coordinator Ellyn is deeply involved in a wide range of responsibilities for a handful of clients. Primarily, her role is to assist with the implementation of campaigns, where her days include generating insertion orders, trafficking ad material, compiling reporting data, and clearing vendor invoices. Most of her time will revolve around Morgan & Co.’s healthcare and tourism clientele.
Ellyn came to Morgan & Co. after a four-year tour with the Louisiana Restaurant Association, where she coordinated and oversaw the popular Restaurant Week New Orleans, among other responsibilities that included advertising and event planning initiatives. Prior to that, Ellyn cut her teeth in the ad agency world on the Account Executive and Media teams at a several agencies in the New Orleans market.
She is born and raised in New Orleans, but finished high school in The Woodlands, TX (thanks, Hurricane Katrina). Armed with a degree in Public Relations from Louisiana State University, naturally she’s a Tigers fan. Ask what her passion is, and she’ll probably say: “I love working off of a good to do list – both at work and at home”. In her spare, time you can find her organizing, cleaning or thinking of ways to rearrange her furniture.
Morgan & Co. New Orleans Advertising Agency Founder, Eric Morgan
Eric Morgan has a rich background of over 25 years of media strategy, planning and buying experience in offline, online, non-traditional and promotional advertising tactics. He has designed and managed media strategy for many regional brands, including Louisiana Office of Tourism, Hotel Monteleone, Visit Baton Rouge, LCMC Health, Touro, Children’s Hospital, Morris Bart, LLC, Frank D. Azar & Associates, Harrah’s Casino, and New Orleans & Co.
Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. In demand and passionate about sharing what he knows, Eric speaks regularly at conferences, including the Southeast Tourism Society, Louisiana Hospital Association and the Louisiana Restaurant Association. He sits on the Boards of Directors for Entrepreneurs’ Organization Louisiana and Good Work Network, and is a former Board of Director for Tulane Association of Business Alumni. Eric has taught Advertising Media Planning in Loyola University’s Communications Department. He is a fellow of Loyola’s Institute for Environmental Communications and the Institute of Politics. In 2009, the Advertising Club of New Orleans named him Top Executive of the Year.
The father of four young children, Eric is an avid hunter and fisherman. Or perhaps we should say was. These days he spends more time hunting for small shoes and chasing down a daughter and triplet boys than he does on Louisiana’s beautiful waterways and marshes.
Morgan & Co. New Orleans Advertising Agency Team
Remember that roommate who balanced her checkbook to the penny every month? We hired her.
At Morgan & Co., Brenda manages all financial and operational matters of the company. She works with client account teams to manage annual budgets, client billing, reporting and the receivables and payables process for online, offline and promotional media advertising campaigns.
Her accounting background is the culmination of over eight years with Hibernia National Bank. She was a Product Manager of Account Analysis, Cash Vault and Float Management within the Treasury Management division of the bank. Her responsibilities required continuous improvement in work processes along with research and development of new product offerings for the bank’s commercial clients.
A graduate of Tulane University with a B. A. in History, she was recently named Operations/Administration Person of the Year by the Advertising Club of New Orleans. Brenda grew up in a military family on the move, but she is now officially deemed a local New Orleanian. She’s more than earned her stripes attending countless local festivals, fishing the marshes and voting in her share of elections.
Morgan & Co. New Orleans Media Buying Team
Fanatical LSU fan meets sharp, hardnosed, analytical media buyer.
With 15 years of experience, Renee is Morgan & Co’s Director of Media Buying, overseeing our media buying team and all aspects of our clients’ broadcast, cable and radio buying strategies. She also manages detailed analysis and insight of each market. Renee has media buyer experience within the legal, education, tourism and hospitality, events, healthcare and public utility industries.
Brought up in some tough media circles, her indoctrination into the world of media buying started in politics. Renee managed broadcast, cable and radio campaigns for statewide candidates, and public affairs initiatives. The fast-paced and frenzied field of political media helped her to excel to the point of Senior Buyer for large-scale national accounts like GM, Lowe’s and Popeye’s.
She is the Executive Director of the American Advertising Federation’s New Orleans Chapter and currently an open Board Member, a fellow of Loyola’s Institute of Politics and in 2011 was named Advertising Club of New Orleans Media Person of the Year.
Renee is a graduate of LSU with a B.A. in Mass Communications. Her favorite teams are the Tigers and anyone who beats Saban and Alabama!
Candi Hamilton Walker
Morgan & Co. New Orleans Media Strategy Team
One of Candi’s favorite quotes is, “Why, sometimes I’ve believed as many as six impossible things before breakfast.” ~ Lewis Carroll from Alice in Wonderland. She thrives in the world of possibilities and gets excited by concepts, research and challenges. When presented with a marketing problem she analyzes the situation to come up with a creative solution with an eye toward efficiency and ROI.
Candi brings more than 18 years of strategic planning, media execution and account service experience to Morgan & Co. She taps into her background in both direct to consumer and business-to-business outreach to impact client strategy. Her tenure at agencies like GroupM’s Mindshare and Initiative has provided extensive expertise in positioning respected brands as leaders in their industries. Past clients include: Ford Motor Company, Delta Air Lines, US Virgin Islands, Six Flags Amusement Parks, United States Marine Corps, Boys & Girls Clubs of America, T. Rowe Price and Burger King.
Candi earned her bachelor’s degree with a concentration advertising from Southern Illinois University. She completed the Executive MBA program at Auburn University with an emphasis in project management and marketing. Candi is a member of the New Orleans Chapter of the American Marketing Association. A lover of most things outdoors, Candi spends her down time camping, boating and perusing local farmers’ markets.
Morgan & Co. New Orleans Advertising Agency Team
You can take the girl out of New Orleans, but you can’t take New Orleans out of the girl. After leaving N.O. at an early age for Maryland, then on to Las Vegas, Amanda realized her heart (and taste buds) belong in the Big Easy.
As a media planner and media buyer at Morgan & Co., Amanda works with reps across all media types to help create channel plans that bring the agency’s clients and unique audiences together. Specifically, she is deeply involved in TV and radio buys, print and out of home tactics and digital and non-traditional platforms that have the ability to deliver opportunities to clients like Morris Bart, Frank Azar, Shelly Leeke Law Firm, Delgado Community College, NOLA Home Show and New Orleans Police and Justice Foundation.
Her background in the newspaper business and as Director of Marketing for a laser eye surgery center has provided a strong foundation into the world of media. That background includes managing commercial production for TV and radio, working with sales teams from all types of media outlets, writing print and advertorial copy, managing SEO and PPC initiatives, and developing concepts for promotional campaigns.
Amanda has a B.S. in Healthcare Administration from University of Nevada – Las Vegas. If you have questions about health insurance coverage and benefits, healthcare laws & policies including the Affordable Care Act, Epidemiology or medical terminology, just ask her. Yes, she’s a blast at parties!
Morgan & Co. New Orleans Advertising Agency Team
Ever wish you had a crystal ball to see a client’s reaction to an idea before you present the concept? Or read their mind to see how they define media success? We just got closer…
With over fifteen years of partner marketing, digital marketing and account management under her belt, Amanda decided it was time to take the leap from client side to agency side. At Morgan & Co. Amanda wears several hats, and gloves, and mittens. Hailing from Northern Wisconsin, where you jump around to keep warm and stay alive, we put her to task in several departments. Amanda oversees campaign conversion programs and processes for clients, builds and manages client PPC programs, works on client landing page call to action strategies, spearheads several strategic initiatives for the agency, and creates content for public events, in between everything else.
Her marketing expertise is the result of years working with Healthcare organizations such as eHealth and Medicare Solutions, Financial Services companies like Bank of America and Wells Fargo and consumer media brands like AOL, Fortune and CNN. Prior to taking her career online, Amanda spent years in design and retail marketing working for several toy companies including MindWare, University Games, inventor of Murder Mystery Party and Great Explorations, the nation’s leading producer of glow in the dark toys. Who doesn’t love noodling over a mystery under the glow of stars on a ceiling? Some days it feels like the media challenges clients bring to the table that we happily, and heartily, take to task solving.
A graduate of the University of Minnesota with a B. F. A. in Illustration and Tulane University in Media Arts, Amanda lends a design perspective when called upon and is a member of the New Orleans Chapter of the American Marketing Association. Once a weekly tennis player, now forever a tennis enthusiast, Amanda is also a board member of the Friends of Atkinson Stern Tennis Center.
Enjoy my all-time favorite tennis scene from a major motion picture. No language interpretation needed.
We’re always looking for amazing people who appreciate the world of media and advertising. So, while you might not see a position posted that fits your skills, send us your resume anyway. We want to know about interesting people who can benefit our clients’ initiatives.