Founded in 1997 and based in New Orleans, Morgan & Co. has grown into one of the top media agencies in the region, successfully managing offline, digital and non-traditional media strategies and buys for well-known brands.
We possess an intense knowledge of our clients’ industries and are skilled in all facets of audience and media planning and buying to produce smart strategies that incorporate new ideas and hard-nosed buying. All supported by analytics that capture the true ROI.
The success we deliver hinges on our understanding how of audiences use media to research, gather and share information, communicate with their circle, and are ultimately shaped and influenced to take action. While this success is built on research, data, focused strategies and audience insight, it also relies on an intimate knowledge of both online and offline media, and how brands can use them to connect with audiences.
Our media strategies and campaigns revolve around systems we create to pinpoint a brand’s sales and the media investment that drove the conversion. It allows the team to reveal, with clarity, how the media strategy, and specific media tactics, is contributing to the brand’s bottom line.
In short, we’re experts in using media to produce value (drive sales) for the brands we work with… and we’re very good at it.
Our Team
As a testament to our efforts, we are proud to say that each year, over the last seven, someone from our team won an Ad Person of the Year award from the Advertising Club of New Orleans.
It’s not all work and no play. Living and working in New Orleans is a blessing. The food, music, culture, people and atmosphere are second to none…we sound like an ad for one of our clients, but we believe it.
Around the office, “Team Building” is code for having fun. We take it seriously and even list it as an item on our time sheets. So, when we invite you over for a team building exercise, just say yes. You’re guaranteed to have a good time.
Olivia Ball
Leading with focus and strength, Olivia, a self-described yogi who has mastered a headstand, plays a critical role on the media buying team. Being ambidextrous allows her to tackle multiple media buying projects, ensuring traffic instructions get out the door and invoices get reconciled. Olivia is definitely an “all hands on deck” member of the Morgan & Co. team.
With a background in technical and speech writing, as well as information organization for the U.S. Department of Energy Strategic Petroleum Reserve, Olivia is instrumental in ensuring the details of media buys are executed on time and on budget. At Morgan & Co., she is responsible for entering media vendor invoices and contracts, weekly air checks, managing client FTP sites, building avail buy sheets, and pulling market research. Her assigned clients include LCMC Health’s Touro Infirmary, Children’s Hospital, West Jefferson Medical Center, and University Medical Center, Morris Bart, LLC, and Frank D. Azar & Associates.
Prior to joining Morgan & Co., Olivia held the position of Information Publisher at Deltha Corporation, working with the U.S. Department of Energy. Earlier in her career, time spent as a content creator for SoBou Restaurant and Wonder South equipped her with digital and social media experience. Those roles, plus her media sales experience for LSU Student Media while in college, sparked her desire to pursue agency life as the next step in her career.
Of course, Olivia’s a Tiger, armed with a B.S. in Marketing from Louisiana State University. She has a passion for cooking and baking, which her dad captured on video in her pretend cooking shows when she was young. We promise we won’t make her show us the footage if she feeds us some treats during our summer happy hours.
Eric Morgan
Founder Eric Morgan has a rich background of over 24 years of media strategy, planning and buying experience in offline, online, non-traditional and promotional advertising tactics. These days he handles media strategy for Louisiana Office of Tourism, Hotel Monteleone, Visit Baton Rouge, and Frank D. Azar.
Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. In demand and passionate about sharing what he knows, Eric speaks regularly at conferences, including the Southeast Tourism Society, Louisiana Hospital Association and the Louisiana Restaurant Association. Eric has taught Advertising Media Planning in Loyola University’s Communications Department. He is a fellow of Loyola’s Institute for Environmental Communications and the Institute of Politics. In 2009, the Advertising Club of New Orleans named him Top Executive of the Year.
The father of four young children, Eric is an avid hunter and fisherman. Or perhaps we should say was. These days he spends more time hunting for small shoes and chasing down a daughter and triplet boys than he does on Louisiana’s beautiful waterways and marshes.
Brenda Cole
Remember that roommate who balanced her checkbook to the penny every month? We hired her.
At Morgan & Co Brenda manages all financial and operational matters of the company, works with client account teams to manage annual budgets, client billing, reporting and the receivables and payables process for online, offline and promotional media advertising campaigns.
Her accounting background is the culmination of over eight years with Hibernia National Bank. She was a Product Manager of Account Analysis, Cash Vault and Float Management within the Treasury Management division of the bank. Her responsibilities required continuous improvement in work processes along with research and development of new product offerings for the bank’s commercial clients.
A graduate of Tulane University with a B. A. in History, she was recently named Operations/Administration Person of the Year by the Advertising Club of New Orleans. Brenda grew up in a military family on the move, but she is now officially deemed a local New Orleanian. She’s more than earned her stripes attending countless local festivals, fishing the marshes and voting in her share of elections with at least one corrupt Louisiana politician.
Renee Stuart
Fanatical LSU fan meets sharp, hardnosed, analytical media buyer.
With 15 years of experience, Renee is Morgan & Co’s Director of Media Buying, overseeing our media buying team and all aspects of our clients’ broadcast, cable and radio buying strategies. She also manages detailed analysis and insight of each market. Renee has media buyer experience within the legal, education, tourism and hospitality, events, healthcare and public utility industries.
Brought up in some tough media circles, her indoctrination into the world of media buying started in politics. Renee managed broadcast, cable and radio campaigns for statewide candidates, and public affairs initiatives. The fast-paced and frenzied field of political media helped her to excel to the point of Senior Buyer for large-scale national accounts like GM, Lowe’s and Popeye’s.
She is the Executive Director of the American Advertising Federation’s New Orleans Chapter and currently an open Board Member, a fellow of Loyola’s Institute of Politics and in 2011 was named Advertising Club of New Orleans Media Person of the Year.
Renee is a graduate of LSU with a B.A. in Mass Communications. Her favorite teams are the Tigers and anyone who beats Saban and Alabama!
Candi Hamilton Walker
One of Candi’s favorite quotes is, “Why, sometimes I’ve believed as many as six impossible things before breakfast.” ~ Lewis Carroll from Alice in Wonderland. She thrives in the world of possibilities and gets excited by concepts, research and challenges. When presented with a marketing problem she analyzes the situation to come up with a creative solution with an eye toward efficiency and ROI.
Candi brings more than 18 years of strategic planning, media execution and account service experience to Morgan & Co. She taps into her background in both direct to consumer and business-to-business outreach to impact client strategy. Her tenure at agencies like GroupM’s Mindshare and Initiative has provided extensive expertise in positioning respected brands as leaders in their industries. Past clients include: Ford Motor Company, Delta Air Lines, US Virgin Islands, Six Flags Amusement Parks, United States Marine Corps, Boys & Girls Clubs of America, T. Rowe Price and Burger King.
Candi earned her bachelor’s degree with a concentration advertising from Southern Illinois University. She completed the Executive MBA program at Auburn University with an emphasis in project management and marketing. Candi is a member of the New Orleans Chapter of the American Marketing Association. A lover of most things outdoors, Candi spends her down time camping, boating and perusing local farmers’ markets.
Amanda Maynard
You can take the girl out of New Orleans, but you can’t take New Orleans out of the girl. After leaving N.O. at an early age for Maryland, then on to Las Vegas, Amanda realized her heart (and taste buds) belong in the Big Easy.
As a media planner and media buyer at Morgan & Co, Amanda works with reps across all media types to help create channel plans that bring the agency’s clients and unique audiences together. Specifically, she is deeply involved in TV and radio buys, print and out of home tactics and digital and non-traditional platforms that have the ability to deliver opportunities to clients like Morris Bart, Frank Azar, Shelly Leeke Law Firm, Delgado Community College, NOLA Home Show and New Orleans Police and Justice Foundation.
Her background in the newspaper business and as Director of Marketing for a laser eye surgery center has provided a strong foundation into the world of media. That background includes managing commercial production for TV and radio, working with sales teams from all types of media outlets, writing print and advertorial copy, managing SEO and PPC initiatives, and developing concepts for promotional campaigns.
Amanda has a B.S. in Healthcare Administration from University of Nevada – Las Vegas. If you have questions about health insurance coverage and benefits, healthcare laws & policies including the Affordable Care Act, Epidemiology or medical terminology, just ask her. Yes, she’s a blast at parties!
Amanda Kennedy
Ever wish you had a crystal ball to see a client’s reaction to an idea, before you present the concept? Or read their mind to see how they define media success? We just got closer…
With over fifteen years of partner marketing, digital marketing and account management under her belt, Amanda decided it was time to take the leap from client side to agency side. At Morgan & Co. Amanda wears several hats, and gloves, and mittens. Hailing from Northern Wisconsin, where you jump around to keep warm and stay alive, we put her to task in several departments. Amanda oversees campaign conversion programs and processes for clients, builds and manages client PPC programs, works on client landing page call to action strategies, spearheads several strategic initiatives for the agency, and creates content for public events, in between everything else.
Her marketing expertise is the result of years working with Healthcare organizations such as eHealth and Medicare Solutions, Financial Services companies like Bank of America and Wells Fargo and consumer media brands like AOL, Fortune and CNN. Prior to taking her career online, Amanda spent years in design and retail marketing working for several toy companies including MindWare, University Games, inventor of Murder Mystery Party and Great Explorations, the nation’s leading producer of glow in the dark toys. Who doesn’t love noodling over a mystery under the glow of stars on a ceiling? Some days it feels like the media challenges clients bring to the table that we happily, and heartily, take to task solving.
A graduate of the University of Minnesota with a B. F. A. in Illustration and Tulane University in Media Arts, Amanda lends a design perspective when called upon and is a member of the New Orleans Chapter of the American Marketing Association. Once a weekly tennis player, now forever a tennis enthusiast, Amanda is also a board member of the Friends of Atkinson Stern Tennis Center.
Enjoy my all-time favorite tennis scene from a major motion picture. No language interpretation needed.
Britt Hafstad
Britt’s background is as interesting and diverse as that of New Orleans itself. Born in Minneapolis, Britt crossed the pond and moved to England with her family at an early age. Six years later, she returned to the star-spangled United States only to turn right back around, and – you guessed it – head back to the U.K. for fish, chips and tabloids filled with the latest royal gossip. These days, Britt is back in the good old U.S. of A. …we think. Actually, we’re not quite sure. What we do know is that someone named Britt shows up at our office each day, so we’ll take her word for it.
Britt’s experience in market research, analysis, social media and operational reporting brings a unique dimension to Morgan & Co. account teams. Her primary role is to analyze consumer and market research to reveal patterns that brands can use to enhance their marketing efforts. Simultaneously, she works with client sales and conversion data to decipher trends in campaign performance and efficiencies, with the goal of pinpointing patterns that enhance media investment return.
She credits her work on the Operations team at AKQA, a digital advertising agency in London, for shaping her inspiration for analytics, relationship building and cultural influence. Britt then carried that momentum into the academic world by collecting and analyzing research, and creating literature review and methodology on market research and analytics content.
Britt earned an M.B.A. from Loyola University, New Orleans, a B.A. in International Business and Marketing from the European Business School of London, and spent a year abroad studying at the EDHEC Business School in Lille, France. A proud Viking (her father is Norwegian), her favorite outdoor activity is downhill skiing, and she can never grow tired of eating salmon. In fact, during her internship in Oslo, she once ate salmon for dinner for two consecutive weeks.
Colleen McDonough
If you come to our office for a lunch meeting and we serve Surf & Turf or Smoked Alligator Poor-Boys, you can thank (or blame?) Colleen. Being a quintessential local, her family owns the famed Parkway Bakery & Tavern just a short hop from our office. You should try it. It’s delicious.
As one of Morgan & Co.’s Digital Media Planners, Colleen is instrumental in the overall strategy and performance of online campaigns. Day to day, she works with clients and account teams to formulate unique ways of connecting brands with audience segments across native, video, display, email and a number of other digital channels. Colleen utilizes online traffic research tools, consumer insight and trend data, bid management and digital traffic platforms, and Google Analytics to drive real results for Morgan & Co. clients.
Previously, Colleen climbed the ladder in the sales department at New Orleans’ NBC affiliate, WDSU-TV, starting out as an Assistant, but quickly growing into a Digital Client Specialist role. As Digital Client Specialist, she managed all digital campaigns running through the station. From there she was promoted to Account Executive, creating and selling broadcast and digital advertising strategies for brands throughout the region.
Colleen’s background revolves around writing TV and digital creative copy, managing and monitoring TV and digital campaigns for delivery and performance, as well as developing concepts for major non-traditional advertising campaigns. Highlights from her time at WDSU include migrating ad trafficking systems during the busiest time of year with little issue, and concepting the Making 300 campaign, which celebrates the tricentennial of New Orleans. Past clients include popular and well-known brands including: The Historic New Orleans Collection, Mattress Direct, Raising Cane’s, Popeye’s, Blue Runner Foods and Herzing College.
Colleen earned a Public Relations Degree from The University of Louisiana at Lafayette (Aiyee, Ragin’ Cajuns!). Having devoted 18 years to tap and jazz dance, she puts her talents on display as a member of the Mardi Gras marching group Roux La La. Dubbed The Laughing Assassin, her latest passion is boxing, and she now has a goal of fighting in Friday Night Fights. If all that isn’t enough, get her into a karaoke bar and watch her belt out her theme song, “I Wanna Dance With Somebody” by Whitney Houston.
Ellie Thomas Gray
Island hopper, newly wed, and the one most likely to be talking at her family’s Thanksgiving dinner, Ellie is the newest addition to the Morgan & Co. team. With a background as a successful business owner and marketer, she fits naturally in the role of Business Development Specialist and helping companies grow their brand and sales.
Always one to be involved in the business community, Ellie is responsible for helping Morgan & Co. spread the word about audience insight, media strategy, conversion tactics and strong analytics. In doing so she’s educating brands on better ways to increase marketing efficiencies and boost campaign performance, while simultaneously helping Morgan & Co. grow its client base. Odds are, if you’re at an event or perusing marketing strategies, you’ll run into Ellie or her work.
Prior to joining the Morgan & Co. team, Ellie was the Marketing & Business Development Manager for Pacific Retail Capital Partners (PRCP). Her responsibilities included the marketing, business development, guest services and promotional direction, and execution for PRCP’s property in the New Orleans market (The Esplanade). The creation, monitoring and adjustment of marketing budgets, alternative revenue goals and research-based strategic planning were all part of her daily routine.
Before the entering the world of retail marketing, Ellie was owner & operations manager of Fresh Bar Restaurant. And as owner of a restaurant, she handled everything from front of the house, back of the house, promotions, and business development. She was the main force behind the restaurant, and was responsible for concept creation, location development, the business plan, funding, permits and certifications, menu, pricing, HR, branding and community relations.
A Fighting Tiger graduate of Louisiana State University, Ellie earned a BA in Graphic Design & Marketing, with minors in General Business and Art History. Due to her business savvy, she was selected as one of New Orleans Magazine’s 2014 People To Watch, landing a feature on the cover of the September 2014. While at the helm, Fresh Bar was voted Best Place to get a Salad, Best Health-Conscious Restaurant and Best Vegetarian Dishes in New Orleans Magazine’s Tops of the Town 2015.
Geoffrey Fuglaar
If you’re not from New Orleans, but want to fit right in, it helps to play an instrument. A native of Birmingham, Alabama, Geoffrey ended up in New Orleans by way of the LSU marching band, where his musical skills landed him a full scholarship. Yes, he was part of the magic that happens on Saturday night in Death Valley every fall.
After graduation, Geoffrey stayed in Baton Rouge, cutting his teeth in the advertising biz before coming to New Orleans full-time as a media planner/buyer in the local agency scene. In the Crescent City, he was able to dive deeper into the media landscape and see all aspects of research, planning and buying under one roof. His advertising experience includes a wide variety of industries including tourism, finance, food & beverage,and higher education.
A self-described jack of all media trades, Geoffrey brings to Morgan & Co. strong planning and buying experience in both traditional and non-traditional media. His responsibilities include analyzing client and market research, and campaign performance, all to build a smart media strategy that helps brands engage their audiences.
Geoffrey has a B.S. in Business Management from LSU and is firmly planted in the Mid-City neighborhood in both work and play. He’ll be the first to admit that he has a fairly boring life outside of work. But to us, we think he’s fascinating, even if our raving LSU fans in the office are suspicious of his Alabama roots.
Open Positions
We’re always looking for amazing people who appreciate the world of media. So, while you might not see a position posted that fits your skills, send us your resume anyway. We want to know about interesting people who can benefit our clients’ initiatives.
