Morgan & Co. developed a marketing strategy that better aligned brand and creative assets with the target audience’s values. The creative development included a messaging matrix to ensure consistent and effective communication. The matrix built a foundation for both positive and negative review responses and content tone, as well as messaging for email marketing and promotions.

Next, our creative introduced a mix of bold imagery and a more contemporary brand voice, while social media content focused on restaurant reservations, social/bar environments, tasting menus, seasonal cocktails, and special-occasion celebrations. Finally, we developed three months of organic social media posts and ran a nine-week paid social media campaign. Our paid media strategy aimed to significantly enhance Ruth Chris’s visibility and engagement on their social media pages, leading to increased reservations and followers. The organic content, graphics and copy were also repurposed by the client’s internal marketing team in monthly emails.