While social media platforms offer some fun opportunities to connect with diners, you don’t own those platforms. How well your promotions fare depends on algorithms that you have no control over. Your email list, however, is yours. You have complete control over how frequently you reach out to patrons, and you don’t have to compete with millions of other posts. When put to creative use, an email newsletter can be a restaurant’s most effective marketing tool.
To build excitement
Pot-stirring shouldn’t just happen in the kitchen. Modern diners are eager for change, and restaurants that bring the zing, pack the house. Whether you’re announcing a new location or a new menu item, emails are a great way to create buzz.
To personalize promotions
List segmentation allows restaurants to tailor email offers for different audiences without any extra effort. Marketing AI uses data provided by your email recipients to deliver the most relevant, enticing promotions directly to their inbox.
To tell a story
Food is a necessity. Dining is an experience. Clever restaurant marketers re-create the dining experience through creative narratives, and emails are a great place to share the stories that make your establishment unique. From the origins of your most beloved recipe to your head chef’s most inspiring meal, tantalize your email subscribers with tasteful tales.
To share a secret
Your email subscribers are an exclusive group. They’re your most loyal patrons. Treat them like honored guests by sharing a secret ingredient, technique, or recipe. The promise of a special scoop is also a great way to lure in new subscribers.
To request (and share) reviews
Online reviews play a big role in influencing diners as they decide what’s for dinner. Emails are an opportune opening for asking patrons who already love you to share the love on Yelp or Google. Offer up a favorite positive review in the email as inspiration and motivation.
To extend invitations
If you’ve requested your subscriber’s birthday during your email optin, you can send a special invitation with an exclusive offer for your loyal diners’ birthdays. Likewise, emails are a great way to remind recipients of special occasions and holiday events at exactly the right moment.
Morgan & Co. serves up creative marketing solutions for restaurants
We’ve been working with restaurants for decades, and our solutions are comprehensive and creative. From email marketing to transit advertising, Morgan & Co. serves up the freshest marketing solutions for restaurants and bars. Contact us to learn how we can help your restaurant pack the house.