At Morgan & Co, we’ve leveraged more than 30 innovative audience analysis tools and decades of experience to manage over $48 Million in successful media placement for our tourism clients. We’ve gained a unique understanding of the traveler’s frame of mind and how they are inspired to make decisions. This insight has consistently captured traveler interest and increased bookings for destinations.

But how? How do you track travelers on and offline to gain enough data to inform your advertising and marketing strategy? We’ve put together the case study below to show you how we gain meaningful metrics from destination audiences.