In 2022, our legal marketing division Roux Advertising jumped at the chance to help the California-based Wilshire Law Firm incorporate digital video & display to its marketing efforts. In an effort to increase qualified calls and case volume, the law firm sought Roux for its expertise and ideas as to which platforms to test. Analysis of opportunities and potential ROI drove the strategy—this led to the launch of a digital video campaign that would support other branding and conversion initiatives through display channels. Creative was built from brand B-roll and directed by Roux Brand Strategist Kristen Wilson. Take a peak at Roux’s work here. To learn more about Wilshire Law Firm, visit wilshirelawfirm.com.