Consumer Advertising Strategy

Consumer Advertising

Success in consumer advertising hinges upon understanding how a brand’s customers move through the decision process to the point of purchase. For the Morgan & Co. team, that comes down to knowing a brand’s target audience and how to use media to get them to take action.

To do this we use SPINS data, ACV, and BDI/CDI to create effective media strategies, track sales and optimize your market. Our results are strong. We have a proven record of exponentially increasing site traffic and sales for our clients.

Past performance for consumer advertising clients include:

Building media strategies that incorporate store tracking, promotion & price extensions, and smart/responsive display ads
Increased site traffic by 167% in 4 months
Increased relevancy 95% by using shopper specific audience targeting
Achieved a CTR return of 3-4x above average and a low bounce rate (39%) through healthy targeted audience segments

If you’re in need of a unique media strategy to elevate your brand over the competition and clutter, team up with media people who know how your customers think and behave. We love helping brands get inside the customer’s head.

"I needed a media buying company that had the tools and expertise that would drive sales for the restaurants I represent. Just as important, I needed someone who really understood my brand and acted as a true partner. Morgan & Co. works with me on my objectives for each campaign and strategically designs a buy that is reflective of its unique set of goals. It’s never a one size fits all. No set it and forget it. They always listen to my needs and concerns and adjust along the way ensuring that best results are achieved."

Nancy Jeansonne Director of Marketing, Zea Rotisserie & Bar