Tourism Marketing
Connecting with the traveler is more competitive than ever, and we get it. Our years of working with tourism marketing, major Destination Marketing Organizations (DMOs) and hotel properties have armed us with an innate understanding of the travel and entertainment seeker’s frame of mind. We understand what travelers want and how they make decisions.
You want to capture interest and increase bookings. We can make that happen. We know how to use media strategy, planning and buying to engage your customer and how to use analytics to reveal the most critical metrics that define ROI.
Recent success includes:
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Reducing a hotel’s booking acquisition costs over 50% from the previous year, while achieving a new benchmark for paid display ads
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Generating over $30,441 in room bookings through a $15,000 media plan investment for a privately held hotel property
- Reducing a major DMO’s Cost Per Click by 78% while increasing the Click Thru Rate 147% in 12 months
- Driving a 2,242% ROI through media placement for a major DMO with $9,482 spent to generate an estimated $222,166 in hotel booking revenue
The Historic New Orleans Collection Case Study
In the fiscal year 2023, the utilization of various media channels proved to be instrumental in enhancing branding efforts for our client THNOC. This encompassed both top-of-funnel activities related to brand recognition as well as bottom-of-funnel initiatives aimed at boosting conversion rates and driving traffic. The success of recent exhibits played a pivotal role in re-establishing THNOC’s brand position within the community and among travelers.
Looking for types of sports tourism examples? Check out these 3 Sports Tourism Marketing Trends You Should Consider Right Now.
(Case Study)
