Generational marketing is a widely used strategy within the healthcare industry to help understand and reach your targeted audience. Once you have an understanding of what your audience reacts to most, you can work toward developing a marketing strategy tailored to them. When it comes to Baby Boomers, chances are an advertising company knows exactly how to shape a message they can relate to.
This group lives their life to the fullest, but are also very conscious about their health and keeping their youthful appearance. As a result, they are almost always open to exploring new ideas, products and services when it comes to their health, as long as the information is given to them in a way they desire and can clearly comprehend.
Baby Boomers Need Information Provided Efficiently
You can’t provide a Baby Boomer with a wealth of information, either in print, television or any other type of media and expect them to react. A good media ad agency understands Baby Boomers want information given to them in the most efficient manner possible so they can make a logical decision quickly. You also have to anticipate the questions they may have and provide the answers in your marketing strategy. When information is provided to them efficiently and conveniently, and categorized cleanly, they are more likely to make a quick decision.
Build Value in Any Product or Service
Baby Boomers are known for being conservative with their money, but they also know how to spot a good deal when they see one. Don’t try to sell a Baby Boomer on a low price, because they will think they are getting a cheap product or service in return. Instead, build up the value of your healthcare product or service and they’ll likely be willing to pay a higher price for it if the value is evident.
TV, Email and Direct Mail Speak to Baby Boomers
If your facility is considering TV media buying, you’ll be able to relate to Baby Boomers. You are more likely to have a Baby Boomer act if you provide them with a television advertisement, email marketing ad or even a direct mailer. The challenge is finding the perfect time to use these strategies, which a media ad agency can help with. A quality advertising company knows exactly what information to provide in these different media types in order to improve a healthcare facility’s conversion rate.
Baby Boomers Want To Be In Charge
You can’t convince a Baby Boomer your product or service is the best for them. They have to make the decision on their own based on the information you provide them with. The good news, though, is Baby Boomers generally will make decisions on their own without the help of others. This means an advertising company can target those individuals specifically without having to worry about marketing to other decision makers as well.
Morgan & Co. has over 20 years of experience helping the healthcare industry identify audiences, advocates and influencers. Our metrics and analytics deliver the best results, whether it’s increasing the clicks for a specific campaign or improving website traffic on an ongoing basis. We are more than just a regular advertising company. Be sure to contact us to see how our experience can help you reach your most important audience.
