“When we began working with Morgan & Co., we were 70% traditional and 30% digital. They came in with a great study of who was visiting Baton Rouge, (and we decided) to swap that. It was so successful that in 2017, we revised our media plan and went 80% digital and 20% traditional. They are always open to ideas and suggestions, and really critical in helping us figure out those new directions that we need to take, while considering our concerns and needs as well.”

Karron Alford Director of Marketing & Technology, Visit Baton Rouge