Giveaway campaigns offer an engaging way for businesses in the tourism and travel industry to raise their profiles and attract online followers. To make your giveaway campaign stand out, try these research-based tips for adding instant appeal.
Personalize your campaign through market segmentation
According to a study conducted by Google and Phocuswright, 57% of travelers feel that brands should tailor their information based on personal preferences or past behaviors. When planning your giveaway campaign, consider creating unique experiences for different target groups. Categorize website visitors into groups based on specific behaviors in order to offer the most relevant and valuable giveaway.
Make it Instagrammable
When UK-based holiday rental home insurance provider Schofields conducted a survey of Millennials, 4 in 10 said they consider ‘Instagrammability’ when selecting their holiday destination. Make sure your giveaway campaign showcases the visual appeal of your destination to attract influencers.
Feature your bucket list bests
Nearly half of travelers have a bucket list in mind when they’re planning their next trip, according to Booking.com. If you don’t have an ancient wonder to boast of, never fear. More than a third are seeking to satisfy their taste buds by sampling local delicacies, while visiting an island paradise or a world famous theme park also rated high. Showcase your bucket list destinations in your giveaway campaign to entice tourists who want to tick those items off their lists.
Offer a memorable experience
Modern travelers want to return home with more than a full Instagram feed. They’re seeking memorable experiences. According to Booking.com, tourists jump at the opportunity to indulge in a unique cultural event, learn a new skill, go on an epic road or rail journey, or visit a challenging location. Use your giveaway campaign to satisfy the desire for novel experiences.
Make your off season big news
A recent study conducted by the Australian airlines Quantas found that 79% of Americans would consider an overseas trip during the winter. A giveaway campaign is the ideal way to promote the perks of your destination’s slow season and boost year-round tourism.
Appeal to your market’s inner child
As the modern era becomes more complex and uncertain, adult consumers are seeking a return to the simplicity of their childhood. Nostalgia is influencing everything from soda cans to throwback fashion statements, and travel is no exception. More than a third of travelers will consider a holiday they experienced as a child for 2018, according to Booking.com. If your destination has sentimental cache, your giveaway campaign is the perfect time to tap into the past and offer prospects a trip down memory lane.
At Morgan & Co., we know that connecting with travelers is more competitive than ever. We use the latest data to understand the travel and entertainment seeker’s frame of mind, what they want, and how they make decisions.
You want to capture interest and increase bookings. We can make that happen. We know how to use media strategy, planning and buying to engage your customer. Contact us today to begin building a comprehensive marketing strategy that integrates cutting edge tools with tried and true advertising know-how.
