Media shapes people. It has the ability to impact how they behave, think and make decisions. People dog-ear a page in a magazine or bookmark a website article, because that article or image has made an impression on them. That’s how we look at media when building a strategy for brands. We strive to understand how audience segments use media to communicate, get information, share information, and even how it shapes their actions.
Marry that knowledge with the audience analysis which reveals opportunities around the audience segment’s daily life, and we have a media strategy and communication opportunities that successfully connect the brand with the people who matter the most.
Our media strategy is built upon research, data, audience segments, budget, goals, messaging and seasonality, among other parameters. Negotiation with media outlets builds efficient media buys and secure added value, leveraging our buying power.
We leverage our hard-nosed negotiation skills, media buying power and deep relationships with media vendors to deliver efficient media strategies that reduce costs and produce results. We’re numbers people who know how to use media strategy to grow brands.