Our approach to marketing is not driven by ad concepts or media plans, but instead a solid footing of strategy. At the core is observation and insights of people’s needs, how they behave and make decisions within the context of our clients’ categories. Insight leads to strategy. To be clear, strategy is not “let’s add more money to digital tactics”. To us, strategy is a fundamental idea, revolving around an opportunity or challenge, that a brand can leverage for growth. It’s the reason for going to market.
Every brand has an opportunity or challenge to address. At Morgan & Co. we see first-hand how strategy leads to great marketing and exponentially lifts the return on investment. For those reasons, our creative and media efforts hardwire a human need with a brand’s opportunity.
Our paid media strategy is built upon a customer journey model that aligns the need for audience segments and how they’re impacted by their surroundings, how they seek information, and the ways marketing and advertising can participate in purchase decisions.
From digital media strategy to traditional media placement, our media buying agency delivers effective strategies that reduce costs and produce results. We’re numbers people who know how to use strategy to grow brands.