Healthcare Advertising Strategy

Make a difference in healthcare marketing.

You want to inspire behavioral change and make a difference in people’s lives, but the stakes are higher for Healthcare and Cause Marketing than in conventional campaigns.

Our media planners and media buyers specialize in identifying healthcare related audiences, influencers, and advocates. We cross-reference online and offline trends, number of calls, patient sign-ups and event attendees to build a compelling media campaign.

Our past healthcare advertising results are solid.

Increased a hospital’s campaign click performance by 1,916% through optimization of creative unit rotation
Increased hospital site traffic 29.26% year over year despite a 16% budget reduction
Over-delivered a petition signature goal by 300%

Armed with over 21 years of healthcare marketing knowledge and one of the region’s most experienced audience, media and analytics team, Morgan & Co. is at the forefront of using media to help healthcare related clients achieve success. Let us help you define critical audiences and use media to move them to your brand.

Read more about healthcare marketing trends.

"Morgan & Co. has done a great job of helping us analyze and understand our audiences, and look to us to clearly articulate what are the measurable goals and objectives that we have as an organization. They design strategies and tactics that support that from a digital or social perspective as well as traditional media."

Christine Albert Vice President of Marketing, LCMC Health