Not unlike television or out of home, digital has a role in the customer journey to find, nurture and convert customers. Loaded with features and accountability (tracking, optimization), digital is a valuable tool that helps strategies succeed. What’s important is how those features allow a digital team to educate customers and encourage them to engage with the brand and increase conversion. Ultimately, digital media should:
- Introduce the brand, educate and generate awareness
- Encourage exploration of website
- Assist with the conversion of prospects
- Install loyalty through on-going conversations and remarketing efforts
- Grow advocates of the brand through continued presence and communication
At Morgan & Co. we use digital media to solve the brand’s challenges or take advantage of opportunities that exist within the marketplace. Our team looks at platforms and channels through a lens of audience analysis, insight and strategy. That is, how do people interact with digital media and equally important, how can digital media advance the brand’s mission and produce results.
Digital Media Services
STRATEGY, PLANNING & BUYING
- Digital media strategy
- Digital media planning
- Digital media buying
- Campaign management
- Material trafficking
ANALYTICS
- Ad serving, management
- Pixel tracking
- Optimization
- Campaign performance reporting (media, creative, website)
- Conversion analysis & ROI
- Attribution Modeling
INVESTMENT MANAGEMENT
- Media spend management
- Vendor invoice audit
- Vendor payables
- Proof of performance
DIGITAL MEDIA TYPES
- Digital Display
- Pre-roll video
- Programmatic
- Native
- Lead generation
- Over the top (OTT) video
- Custom content
- Content Marketing
- Social Media
- Behavioral/Contextual
- Re-targeting
- Paid Search (PPC/SEM)
- Remarketing
- Social influencer
- Mobile
- Desktop
- Tablet
- App-based
Digital Campaign Management
Certifications
Arguably the most powerful feature of digital media is the ability to monitor, optimize and report the performance and ROI of the digital media investment. This is not about impressions, or even clicks. Its about conversion – getting a customer into a store, or signing up for a service.
Driving our capability is an in-house bundle of systems we use to:
- Serve, traffic and manage digital ads
- Track website traffic, landing page performance and conversions
- Optimize ad and vendor performance around campaign KPIs
Sample digital report on performance and visit to client locations.
