Most law firms strive to know and lower their cost per case (CPC), which is the cost a firm spends to sign a new case. Knowing where the lowest CPC exists helps a firm continuously increase the efficiency of their advertising spend, while growing their market share, month after month.
The CPC Challenge
It’s easy to calculate the CPC for an advertising campaign as a whole, but the challenge lies in calculating it for each individual tactic within a full media mix. It’s not a complex or expensive undertaking, but it does require time and energy to ensure a tightly designed system is in place. We work with intake software vendors, phone systems, web development teams and others to get the pieces aligned for a system that delivers CPC clarity in a timely manner.
Lowering Your CPC
The most important step in lowering the cost per case is an audit of your existing system. This will determine how your firm’s new client leads are currently generated, captured and tracked.
Download Our Legal CPC Attribution Checklist
In order to help you reveal where and how the attribution process is failing to provide a CPC for your firm, we created this handy checklist. Once you download and complete, you’ll be able to see areas of opportunity for improving your cost per case. Just click the pop-up box at the bottom of this screen to download or contact us for a free copy. Thanks!