What is OTT and can it help promote my brand to my customers?
There has been a lot of curiosity surrounding advertising on video streaming networks, but not much clarity on what OTT (Over-The-Top) advertising is and what benefits it provides. With this topic coming up in our conversations and media strategy meetings more and more, we thought a little clarification on OTT was in order. Watch the video below as Eric Morgan sheds some light on OTT and helps you determine if it is right for your next advertising strategy.
If your brand is looking for a media strategy that brings advanced solutions like OTT to the conversation, give us a call at 504-561-5055. Morgan & Co. is an Audience | Media | Analytics agency.