Savvy marketers recognize the power of live events
According to the report Event Marketing 2018: Benchmarks and Trends, 8 in 10 marketers believe live events are critical to their company’s success, and they’re right. While content marketing and other forms of online advertising are important parts of a comprehensive marketing strategy, it can be difficult for brands to be heard above all the competing noise. Live events cut through that noise and encourage brand advocacy. In a survey conducted by Event Marketer, 9 in 10 consumers say they have positive feelings about brands after attending live events.
Live events positively influence consumers in their purchasing decisions
Live events can do a lot more than improve consumers’ perception of a brand. They also offer pragmatic opportunities to drive more sales. In their annual experiential marketing industry study, Event Marketer found that 85% of consumers are likely to purchase after participating in live events and experiences. Consumers ranked live events second only to brand websites when it comes to best advertising channels for improving their understanding of product benefits.
Live event attendees are primed for brand messages
While traditional and digital marketing strategies are able to secure a few moments of attention from a target audience, live events offer brands extended time and face-to-face interactions with qualified leads. After all, when attendees register for an event, they’re actively choosing to spend time with brand representatives. There can be little question that they’re primed for your message, and those live interactions with your brand’s sales people accelerate and strengthen relationships with prospects.
In-person contact improves sales significantly
A recent Entrepreneur article revealed that in-person meetings can result in increasing sales by ten times or more. When your sales people are meeting with prospects at live events, they’ve got their undivided attention. All the flashy banner ads and optins are safely out of the picture, creating an ideal opportunity to showcase your brand’s products and personality. These face-to-face interactions create personalized experiences, and they empower consumers to interact with your products and get to know them first-hand.
Live events provide truly unique opportunities to build relationships with customer and to win new converts. They let consumers get hands on with products and to experience the advantages of your brand for themselves. All of these perks make experiential marketing an integral part of a comprehensive marketing campaign, and companies that invest in this tangible approach to marketing will reap enviable ROI.
To learn how your business could benefit from live events and experiential marketing, contact Morgan & Co. We’ve been in the business of omni-channel advertising and media for decades, and our marketing experts are unparalleled when it comes to innovative approaches to building brand awareness, customer engagement, and improved marketing ROI.
