The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth promotions while a negative customer experience can tank your reputation just as quickly. That being said, advertising has the capacity to amplify the voices of your satisfied customers, extending your brand’s reach, and fueling your business growth.
Take a look at how a few of our clients in several diverse industries have used customer experience to enhance their advertising efforts.
When it comes to attracting large events, testimonials have played a key role in Visit Baton Rouge’s (VBR) marketing strategy. VBR understands the struggle of convention planners and trade organizations exploring various cities to identify the best spot for a major function. So they let their customers’ positive experiences do some of the talking for them by showcasing their testimonials on their website and other marketing materials.
Of a like mind, Hotel Monteleone lets happy customers do some of the heavy lifting in their advertising strategy. They encourage visitors to tag their Instagram pics with #monteleonememories, and they’re all too happy to oblige, giving the brand free advertising on one of the most popular social platforms around.
Positive patient experiences are critical in building and maintaining a hospital’s reputation. Touro, offers compelling customer testimonials complete with portraits of the happy patients to build confidence.
Morgan & Co. offers creative ways to make the most of your customers’ experiences
At Morgan & Co., we develop creative strategies for rounding out your advertising and marketing strategies across multiple platforms. Contact us today to learn how we keep our customers satisfied and how we can help you boost the signal of your customer testimonials.