Potential clients reach out to us most often for one primary reason: within their marketing efforts, they’re not sure what is making an impact and have very little understanding of how those marketing efforts can get their business to the next level.
When a company incorporates a marketing agency into their strategic team, they are bringing on a mighty resource – an experienced ad team structured specifically to meet challenging goals like theirs. The right agency can give your marketing a huge boost, even if it is to support an in-house team, offering insight on the latest marketing trends and, most importantly, help craft a strategy that prioritizes the media channels and messaging that will lift revenue.
Agencies have decades of combined experience and expertise in the media world and can serve as a “one-stop-shop” to create and execute a thoughtful campaign. An agency offers more than just marketing – you gain access to expert content writers, SEO optimization professionals, social media professionals, graphic designers, experienced media buyers, web design professionals and much more. Here are some of the value points of a marketing agency to help guide a brand in the right direction from initial campaign concept to expert execution:
Brand Management
When working with a new client, an agency must have a complete understanding of the brand it is representing – its mission, values, goals, challenges and opportunities – to create an effective marketing strategy. Additionally, an agency’s brand manager is responsible for monitoring market trends and performing a competitive analysis to make sure that the client stays relevant to their target segments. This is vital information for designing a marketing plan that translates into executable initiatives.
Creative
The creative in a brand’s marketing communicates its value and promise in an original way. This involves bringing a brand’s purpose to life in each ad. A marketing agency’s creative team can offer a fresh perspective on how to tell your brand’s story through cohesive methods fitting for the media channels the brand’s customers rely on. Creativity encompasses every aspect of a brand’s communication and is an essential asset for business growth. Professional creators specialize in creating this compelling, performance-based content that helps the brand build authority, build trust with their target audience, and ultimately generate more sales. A stellar creative team available through a marketing agency partner offers an opportunity to outsmart rather than outspend your competition.
Project Management
To properly execute a complete marketing campaign, there are a lot of moving pieces that need to work together to present a strong front. By centrally managing internal, external and third-party communication, an agency’s project manager ensures deadlines are met, approvals are given, media buys are executed on time and all teams are on the same page. They are responsible for turning the client’s vision into a reality and pulling together a strong action plan to do so.
Media
After finalizing a strategy based on audience segments and the diverse customer behaviors, it’s time to formulate the media strategy. A paid media strategy has much more depth than just buying a TV spot here and there. It’s about a reasoning of why this brand should matter in the marketplace. Once the strategy is set, an agency’s media buyer steps in, who is responsible for the negotiation of price and the placements for all advertisements on the most applicable media channels. They specialize in finding the most advantageous placement of these ads for the lowest price in a moment of time that will resonate with people.
Analytics
Now that an ad campaign is up and running, it needs to be consistently monitored for optimization and reporting. By creating dashboards, an agency can compile the data collected from the ad placements for a clear and digestible report that even non-marketing client personnel can understand. As a marketer, working with data is key to tracking your performance and measuring success. By reading between the lines of what the data is telling you, you can maximize the effectiveness of your campaigns, allocate budget, and optimize your ROI. The collected data is used by the agency to make strategic decisions as it relates to the marketing function.
A marketing agency partner is committed to looking out for the brand’s best interest as they create and employ a bigger, bolder strategy to meet its goals. Additionally, having this arsenal of experts at your fingertips gives you an opportunity to focus on other important aspects of your successful brand. If you’re ready to bring on board a team of marketing pros who have experience in your niche market, contact Morgan & Co. today.
