Have you ever taken inventory of the number of apps you use in a week? I came up with about twenty off the top of my head. About half were work related. Somehow I just can’t consider using Shazam to figure out the name of a song to be an occupational necessity. According to a Localytics survey, the variety of apps I use is above average. However, there is no doubt the technology has made its way into everyday life. The survey conducted by Research Now reports that 49% of US smartphone app users use six to 10 smartphone apps each week. (emarketer)

Apps Help Make B2B Buying Decisions

Professionals constantly seek out the latest details about services, product specifications, availability, and price as they deal with purchase decisions. Often people are on the go or are working off hours. We use technology to increase productivity, communicate, and to tap into research and resources. Industries have their own choice of specialty apps. For example meeting planners can choose between apps like, Meeting Application, Bizzabo and Presdo Match. These apps also compete with a host of location-based networking apps. No wonder business apps are topped only by games in popularity.